During this lesson we looked at UX writing and focused on the idea that less is more.
“UX writing is the practice of creating the text in a user experience. It aims to improve user experience by informing and engaging the user. Examples of UX writing include notifications, titles, buttons, instructions, labels, descriptions, controls and warnings.”
https://www.interaction-design.org/literature/topics/ux-writing#:~:text=UX writing is the practice,%2C descriptions%2C controls and warnings.
UX Writing is considering the information users will be provided with addressing their contexts, needs and behaviours. This content is the gap between design and communication, it is important that is it clear, concise, efficient and enjoyable for users. Quality content speaks clearly to users, builds trust, reduces errors, improves usability and compels action toward organisational goals.
There has been hard evidence and research to prove that users read differently to online/ web than in print or hard copies. Online you are most likely engaged and want to go places and get things done. The television of print is usually when users want to be entertained, you are in relaxation mode and don't want to make choices.
An interesting take on this was the “Coping with the Tall Travellers curse” article on the New York Times, seeing this in print would be engaging and enticing. You are interested because you want to be entertained. However, on the web, this isn't particularly attention grabbing or interesting.
This headline actually fails the guidelines for UX Writing.
Writing Style for Print vs. Web
In class we were given a UX Writing task to complete.
Below are a few I came up with