In week 6 we looked at the laws of UX design, these are used for the users experience. These laws serve as a guide to designers creating digital products and interfaces that are user friendly
Jakob’s Law states that “users spend most of their time on other sites, and they prefer your site to work the same way as all the other sites they already know”, in simpler terms this means that you need to understand your users needs to keep them engaged on your website rather than others. If not, then the users will choose another site they are familiar with.
Hick’s Law states that “the time it takes for a person to make a decision increases logarithmically with the number of choices they have.” This means that the number of choices a user has effects the time in which it takes them to decide, which means that we should limit what choices we give to the user as the interactions with the app should be quick and easy. We want to avoid any confusion or hesitation as it may lead to frustration.
Fitts law states that “the time required to rapidly move to a target area is a function of the distance to the target and the size of the target.” Which simply means the larger and closer a target/ button is the faster a user will interact with it improving the navigation and ease of use within the platform. This helps with UX as we can optimise the positioning and size of our buttons to improve usability and efficiency.
Overall, I am surprised at how well this lecture has helped me, I was not aware of these Laws but wasn’t expecting to be effected by them as much. However, after learning about them I feel as though I can improve my usability and accessibility by using these laws as guidelines which will improve the overall satisfaction of the user.