Our task is to design a digital product for university life. When we have a clear idea for our digital product, we will write a project brief outlining what the product is, who will be using it and how it will solve a problem. Before we start to choose what we are going to create, we need to underst and research what significant problems are there within the university sector and digital products already exist. I want to look into how universities actually use digital tools such as apps or websites, identify what challenges users within the sector such as students and staff face. As I am currently in my second year of university I will have a bit of experience to help me. I will also be able to have opportunities to gain user research with questionnaires interviews and more accurate user personas.


What is the University Sector?

The University Sector, which is also known as higher education, is made up of universities and institutions that provide education and research. The University Sector’s main form of income is from their tuition fees, research grants, and government funding. However, some universities across the world offer free educational services to students. The University sector contributes massively to the economy, by boosting job rates and employment for graduate students, which results in more skilled workforce, higher wages, job creation, entrepreneurship, research and innovation etc.

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What is Higher Education UX?

Higher Education UX refers to the design, usability, and overall experience of digital tools used by students, staff, and faculty in universities. It focuses on making interactions with university platforms more efficient, accessible, and user-friendly.


Why is UX in Universities important?

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