Users spend most of their time on other sites, which means they prefer you site to work the same way as the others it's they already use.

Users will transfer their expectations they have built around one familiar product onto another, Familiarity is important to users as they don't want to get to know a different product, this will increase their chances of not using the product.

Examples of Jakob’s Law

• When a website or app introduces an unusual navigation pattern that deviate significantly from what users are accustomed to.
• Some websites or apps may choose to implement unique navigation menus, like hiding the navigation bar entirely, or using unconventional button placements, which can be confusing for users who are used to standard navigation patterns
• Jakob's Law emphasizes the importance of consistency in design. If a website or app doesn't follow established patterns for elements like login forms, search bars, or shopping carts, users will find it more difficult to learn and use the product.

Things such as for toggles, radio inputs have originated from the design of their tactile counterparts.

When Youtube had their redesign which launched in 2017, they allowed users to gradually ease into the new design by keeping the overall layout very similar just changing the style making it more sleek and also allowing users to revert to the old version if they preferred it.

As Desingers…