This week we looked at branding, giving us a refresher on branding, why it's important and why we need one for our project.

Why do we need a brand?

• Identity
• Recognisable
• Storytelling
• Distinguish from competitors
• Tone of Voice - Forming an emotional connection with users
• Consistency - Component Library
• Reputation

The Importance of Building a Brand, Not Just a Business

The process of Branding

The Branding Process | Design Agency Leicester | Your Hyphen

Brand Values

You need to believe in the values