In week 3 we had a group discussion surrounding our final project ideas, we had to come up with 3 string ideas that we are considering for our final project. Over the summer, I had a think about some ideas so I felt more prepared for this class as I already had ideas sitting there. Below are my ideas and the feedback I received for each on, the first idea being the strongest in my opinion.

Idea 1

Problem Statement

Experiencing pregnancy after pregnancy loss such as miscarriage or stillbirth can be an intense, anxious, fearful and emotional distressing time. Many mother can feel isolated and lack consistent emotional and informational support throughout this new pregnancy.

Existing pregnancy apps focus on milestones and information, articles, overlooking the psychological needs of those with previous pregnancy loss.

Proposed Solution

A mobile app aimed to support pregnant mothers after experiencing loss, offering emotional support, with future focused technology, The app includes a heartbeat monitor which connects with app, that allows the mother to visualise the baby's heartbeat within the app, as it is such a vulnerable and scary time the mother might need the reassurance that her baby is healthy. App can also include features like community feature, journaling, mood tracking and connections to professional advice

A perceived target market

Women aged 25–40 who are pregnant after experiencing miscarriage, stillbirth, or neonatal loss.

Pros

• Provides emotional reassurance and a sense of community.
• Looks at the gap in existing pregnancy support tools.
• Can promote mental health awareness and reduce isolation.
• Opportunity to collaborate with healthcare professionals such as SANDS for reliable information.
• Could look at future pregnancy healthcare tools to include in app.

Cons:

• This is a very sensitive topic, risk of triggering someone if not worded correctly.
• May not replace in-person therapy or medical support.
• Risk of misinformation if not regularly moderated or medically verified.